Reporting should amplify insight not consume it. Yet for many market research teams, producing PowerPoint or Google Slides decks still involves hours of manual chart updates, formatting fixes, and last minute checks. The result is slower delivery, unnecessary errors, and analysts spending more time building slides than analysing data.
As global leaders in report automation, E-Tabs has spent over 30 years helping research teams remove this friction. Our award winning solutions combine automation and data visualisation to make reporting faster, simpler, and more cost effective without sacrificing quality or control.
Efficiency and Speed
Automation reduces the time required to generate reports from days to minutes. Imagine delivering a weekly customer insights deck to leadership without your team spending an entire day copying charts and adjusting formatting. Automated workflows allow analysts to update reports and instantly generate polished, on-brand presentations.
“The software delivers what it promises. E-Tabs software helps to create huge PowerPoint reports in minutes.”
Tillmann Faber
Research Director, SKOPOS
Repurpose your time
When analysts are freed from slide production, they can focus on what really matters: insight, interpretation, and storytelling. The hours saved through automation are reinvested into deeper analysis, sharper recommendations, and clearer narratives that drive business impact.
“With the hours saved from automation, our energy can be focused on drawing out insigts from the data and telling the story.”
Jenna Allen
Research Director, DJS Research
Scale your offering
Automation allows teams to do more with the resources they already have. Instead of being limited to quarterly deliverables, insights teams can confidently produce monthly or even weekly reports. For agencies, this translates into faster turnaround times and richer outputs for clients.
The impact can be substantial. “MWM2 estimated 90% time savings,” equivalent to 2,700 report production hours saved across six projects. Studies that once required around 500 hours were completed in just 50.
Accuracy
Manual reporting introduces risk: outdated data, inconsistent charts, and formatting errors that undermine confidence and slow decision making. Automation removes these issues by linking reports directly to trusted data sources and applying consistent rules every time.
Reports stay accurate, aligned, and up to date, enabling teams to focus on insight and strategy rather than quality control.
“Report Automation pretty much eliminates any kind of human error and with that comes cost savings and time savings.”
Raleigh Sawyer
Senior Study Director, Irwin Broh Research
Consistency
Automation guarantees that every report adheres to consistent brand guidelines and standardized formats. This not only saves a sufficient amount of time, but strengthens brand identity, enhances clarity, due to the reduction of manual effort. In addition, by ensuring professional consistency across all outputs, automation fosters trust, improves efficiency, and elevates the overall credibility and impact of the organization’s communications.
“We managed to save 80% of the time we would have otherwise spent creating these PowerPoint slides – Which is really crazy.”
Tillmann Faber
Research Director, SKOPOS
What PowerPoint decks can you automate?
Typically, the strongest candidates are high volume, repetitive studies that require frequent updates, including:
- Brand and tracking studies
- Multi country or multi market reports
- Segmentation and usage and attitudes studies
- Mystery shopper and continuous measurement programmes
These projects often involve repeated formatting and updates, making them ideal for automation.
Read our article on what other reports are perfect for report automation – https://www.e-tabs.com/newsevents/debunking-the-myth-automation-is-not-just-for-trackers/
Measure the Impact
Report automation is not just a technical improvement, it is a business initiative. Measuring its impact helps teams understand where automation delivers the most value and how it can be expanded across different study types.
Many organisations have already quantified the benefits:
- Element Market Research automated more than 1,200 slides in a single customer evaluation study
- SKOPOS reduced slide production time by 80%
- Kantar saves over 17,000 working hours every year by scaling report automation across multiple report types
What a 75% reduction in delivery time really means
Cutting report delivery time by 75% is not simply about producing slides faster. It fundamentally changes how market research teams operate and the value they deliver.
When reporting cycles shrink from days to hours, or from weeks to days, insight teams gain the freedom to respond in near real time. Stakeholders receive insights while they are still actionable, not after decisions have already been made. Analysts shift away from repetitive slide production and towards higher value work such as interpretation, storytelling, and strategic guidance.
A 75% reduction in delivery time also enables scale without additional headcount. Teams can confidently increase reporting frequency, support more markets, and take on larger, more complex studies without compromising quality or consistency. At the same time, automation improves accuracy and brand consistency, reducing risk while strengthening confidence in the outputs.
Ultimately, report automation turns reporting from a bottleneck into an advantage. It allows market researchers to move faster, think deeper, and deliver insights that have greater impact when timing matters most.
Got a large repetitive report? We love a challenge. Let us help you turn it into a robust, automated reporting solution that works just as beautifully as it looks!
