Gain first-hand insights from Melissa DeLuca, President, and Raleigh Sawyer, Senior Study Director at Irwin Broh Research, as they share their inspiring journey toward achieving maximum efficiency with E-Tabs report automation. Discover how they have transformed their reporting processes, delivering significant time savings, improved accuracy, and valuable lessons learned along the way.
Irwin Broh and their story
Founded in 1971, Irwin Broh Research is a boutique market research firm with eight full time employees. A small team with a mighty impact- Irwin Broh Research have over 200 years of market research expertise combined!
For over 50 years, Irwin Broh Research has conducted studies across a wide range of topics, building a strong reputation for insight and reliability. Their approach centres on developing deep, long-lasting client relationships by understanding and adapting to each client’s unique needs. With a strong commitment to quality, strict confidentiality, and flexibility, Irwin Broh Research creates win-win partnerships that stand the test of time.
The Irwin Broh Challenge
Irwin Broh was facing a growing volume of projects and increasing reporting demands. Together with their sister company, HealthFocus International, they conduct annual trend studies on health and nutrition in the United States and internationally.
Melissa, President of Irwin Broh Research highlighted that one of these projects spanned 25 countries, requiring one report for each country. Each comprehensive report consisted of 186 slides packed with data visualizations and insights. A manual undertaking would have been extremely tedious and time-consuming.
Determined to meet their clients’ needs, Irwin Broh recognized the urgency of speeding up report delivery for this international study. With deadlines looming and demands rising, they were on the hunt for a smarter, faster solution.
The E-Tabs Solution
After careful evaluation of automation providers, Irwin Broh found their answer in E-Tabs, a choice that promised to transform their reporting process!
E-Tabs provided two full days of hands-on training at Irwin Broh’s office, which enabled the team to quickly get up to speed.“The software is very intuitive and quite easy to learn,” they shared, highlighting how the user-friendly design made on boarding smooth and efficient.
Beyond simplifying reports, E-Tabs Enterprise offers powerful functionality that Irwin Broh has come to rely on. They highlighted features like conditional formatting and statistical testing as key benefits, noting how these tools enhance both the clarity and precision of their reports. “It can do much more than just populate a report,” they shared.
Most importantly, automation has significantly improved overall accuracy. this elimination of manual errors helps ensure greater consistency across deliverables, boosts client confidence, and allows the Irwin Broh Research team to dedicate more time to interpreting results and delivering sharper, story-driven insights.
Irwin Broh’s Fast Track to Free Time
“The Irwin Broh team sat down the other day and estimated how long it might take our team to populate the reports if all of the data entries were manual, we estimated it would be about 155 hours.”
This estimate accounted not only for data entry but also for the crucial time spent carefully verifying every chart in the report. “There’s bound to be errors when you’re doing things manually,” the team noted, highlighting the importance of thorough checks in a manual setup.
“Report Automation pretty much eliminates any kind of human error and with that comes cost savings and time savings.”
RaleighSawyer Senior Study Director, Irwin Broh Research
This efficiency gain underscores the transformative impact of automation, freeing up valuable resources and allowing the team to focus more on analysis and strategic insights rather than manual data handling.
“We calculated a remarkable time saving of more than 95 hours, translating to over 60% of the total project time.”
RaleighSawyer Senior Study Director, Irwin Broh Research
E-Tabs support
Support has been a consistent strength throughout the journey. Whether assisting with setup, addressing technical questions, or helping optimize workflows, the E-Tabs team has been responsive and knowledgeable. This ongoing support has helped Irwin Broh maintain efficient operations, minimize downtime, and ensure that projects stay on track.
“Whenever we needed help with troubleshooting or guidance, the E-Tabs support team was always very responsive.”
RaleighSawyer Senior Study Director, Irwin Broh Research
The E-Tabs promise
At E-Tabs, we’re dedicated to providing exceptional products and services. To help our partners maximize the value of our solutions, we offer continuous support and comprehensive training, making your reporting process as seamless as possible.
Today, our automation goes beyond standard Excel-to-PowerPoint or Google Slides workflows. With our advanced API, we can pull data directly from online dashboards like PowerBI, Tableau, and other platforms, automatically generating fully editable presentations in PowerPoint or Google Slides , cutting out manual handling entirely and delivering instant, error-free outputs.
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Is your report deliverable 'Static' (e.g. PowerPoint, Google Slides) or 'Interactive' (e.g. Dashboard – Power BI / Tableau)?
E-Tabs E-Cloud
Extend your existing Dashboards, including PowerBI and Tableau, with fully editable and customisable PowerPoint/Google exports with our E-Cloud automated reporting platform.
Are you delivering your reports in Office (e.g. PowerPoint, Excel & Word) or Google (e.g. Slides & Sheets)?
Are your reports repetitive in nature for example Trackers, Multi-Country e.t.c. or One-Time (Ad-Hoc) deliverables?
Are you looking for an in-house solution or a reporting service?
E-Tabs Bureau Report Automation Service
With over 100 years of combined Market Research reporting experience, The E-Tabs Report Automation Service has seen it all. Our award-winning “local outsourcing” team have literally automated thousands of reports for companies across the globe, ensuring they meet every deadline, every time!
E-Tabs Enterprise
Fully automate your PowerPoint, Word, Excel, Google Slides, Sheets and PDF reports with speed, efficiency and accuracy. Enterprise is the world’s leading report automation solution! Perfect for any ‘repetitive’ type project e.g. trackers, multi-market/category study, segmentation e.t.c.
Are you looking for an in-house solution or a reporting service?
E-Tabs Enterprise
Fully automate your PowerPoint, Word, Excel, Google Slides, Sheets and PDF reports with speed, efficiency and accuracy. Enterprise is the world’s leading report automation solution! Perfect for any ‘repetitive’ type project e.g. trackers, multi-market/category study, segmentation e.t.c.
E-Tabs Bureau Reporting Service
With over 100 years of combined Market Research reporting experience, The E-Tabs Report Automation Service has seen it all. Our award-winning “local outsourcing” team have literally automated thousands of reports for companies across the globe, ensuring they meet every deadline, every time!
Are you looking for a PowerPoint charting assistant that will speed up reporting or a bulk charting tool to create appendix decks on demand?
E-Tabs SlideCraft
Bulk-charting via the web! SlideCraft allows you to mass-produce chart decks using your own PowerPoint template slides. Simply upload your data tables and within seconds you’ll receive your fully-populated, customised slides.
E-Tabs Graphique
Easy PowerPoint charting on the go! Graphique, our unique PowerPoint plug-in, takes you from data tables to charts quicker than ever, helping you to easily find and present the stories buried within your data with incredible accuracy and speed!
