There is an increasing demand for interactive access to survey results.

Many clients and stakeholders are asking for secure and instant visualisation of their data online to complement or even replace static reports. Online dashboards provide a dynamic way to slice and dice data to reveal more nuggets of insight that may otherwise have remained hidden.

There are many online dashboard platforms, typically built for the BI (Business Intelligence) industry, but only Iris has been designed from the ground up to address the very specific and unique requirements of market research reporting.

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E-Tabs Iris

Iris is a revolutionary self-service online dashboard platform which caters
specifically to the needs of market research.

It is the only dashboard solution that caters fully to your needs as a market researcher – allowing you to
visualize and interact with your key insights in an online environment easily, efficiently and effectively.
Build impressive online dashboards in just minutes with the power of Iris.

Why Iris?

From its inception, Iris has been built to meet and exceed the needs of market researchers.  Iris can read your data directly from an SPSS sav file, Excel or other industry-standard files, raw or aggregated, without the need for any complex data transformations.  Effortlessly calculate nets, apply weighting, stat testing and low-base conditions, handle multi-response data and perform many more functions that are unique to MR. 

Once signed up, we give you a unique login and you’re ready to start – just upload your data and use the intuitive canvas designer to create stunning dashboards within minutes.  Custom-brand your dashboard with your choice of logos, background images, fonts, theme colours and layout. Choose from an array of data visualisations, chart types and widgets, then drag and drop them onto the canvas and connect them to your data.  Apply interactive filters, conditional formatting and custom data handling rules. 

Hosted securely in the cloud, the Iris platform reassuringly takes care of everything needed for your Dashboard project to go live.  There’s no need to install and maintain software or firewalls. Once you’ve finished designing your dashboard, simply create secure viewer logins for each of the stakeholders and immediately go live! 

Sometimes you don’t want all your users to see all the data!  Set-up hierarchical access to control who can see what and under which conditions.  For example, in a typical global customer satisfaction study you may want to differentiate between global, regional, country or even individual store manager.  The global manager will see everything, regional manager will see just their region, etc. 

Depending on your needs, the Dashboard layout can be set to a responsive mode, whereby depending on the type of device and screen size, the layout will automatically be reconfigured for an optimal viewing experience. 

Pricing structure

We designed Iris with everyone in mind, so we made sure the tool is affordable to even the smallest of agencies. With prices starting from as little as $650 a month, Iris is really revolutionizing market research dashboards.

Larger scale packages available upon request

Dashboard services

Our experienced data-viz team can design, build and deploy
your perfect market research dashboard

Of course you can take a license and use Iris yourself, or alternatively consider using the E-Tabs dashboard service. Our award winning Dashboard Service team provides a truly bespoke service, responsive to the needs of your market research project, ensuring you deliver a visually engaging dashboard which tells the story of your data. We will take care of your dashboard, allowing you to stay focused on the real business of research.

Contact Us

We have offices in three strategic
locations around the globe.


London (HQ)
+44 (0) 20 8205 4665

Unit 2, Technology Park
Colindeep Lane

North America

+1 888 823 8227

Asia Pacific

+64 9973 5310
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