Market Research analyst teams are under increasing pressure to deliver more, faster. Internal departments and market research agency departments want up-to-date data on customer behaviour and market shifts to make informed decisions. But when every new dataset requires an analyst to spend hours manually creating charts, adjusting formatting, and quality checking reports, report creation becomes times-consuming and can delay timelines. While automating PowerPoint/Google Slides reports eliminates the labour of manual reporting, it also has more far-reaching benefits that every Research Analyst will appreciate.
Automating decks can help scale your business
Automating report decks can help businesses scale through adding value to report creation and enabling them to do more for less.
Efficiency and Speed
Automation reduces the time required to generate reports from days to minutes. Imagine delivering a monthly customer insights deck to leadership without your team spending an entire day or two copying charts and adjusting formatting. Automated workflows allow analysts to update reports and instantly generate polished, on-brand presentations.
“The software delivers what it promises. E-Tabs software helps to create huge PowerPoint reports in minutes.”
Tillmann Faber
Research Director, SKOPOS
How Market Research Analyst teams can Repurpose their time
If market research analyst teams aren’t bogged down with slide production, they can focus on what really matters: uncovering insights and telling compelling stories. Time savings can be reinvested into deeper analysis, sharper recommendations, and stronger narratives, the areas that drive genuine business impact.
“With the hours saved from automation, our energy can be focused on drawing out insights from the data and telling the story.”
Jenna Allen
Research Director, DJS Research
Scale your offering
Automation allows insights teams to expand their scope without expanding their headcount. Instead of being limited to quarterly reports, teams can deliver monthly, or even weekly updates. For agencies, it means providing clients with faster turnarounds and richer deliverables.
Accuracy
Manual reporting often leads to errors such as outdated data, inconsistent visuals, and formatting mistakes, which can undermine client confidence and slow decision-making. Automation eliminates these risks by pulling data directly from trusted sources, maintaining consistent formats, and updating reports in real time. This ensures accuracy, efficiency, and reliability, allowing teams to focus on analysis and strategy. Ultimately, automation enhances trust and delivers polished, data-driven insights that strengthen client relationships and support better business decisions.
“Report Automation pretty much eliminates any kind of human error and with that comes cost savings and time savings.”
Raleigh Sawyer
Senior Study Director, Irwin Broh Research
Consistency
Automation guarantees that every report adheres to consistent brand guidelines and standardized formats. This uniformity strengthens brand identity, enhances clarity, and reduces manual effort. By ensuring professional consistency across all outputs, automation fosters trust, improves efficiency, and elevates the overall credibility and impact of the organization’s communications.
What PowerPoint decks can you automate?
The best candidates are repetitive and high-volume studies, such as brand trackers, multi-country reports and segmentation studies. These projects often require endless rounds of repetitive updates and formatting, making them ideal for automation.
Read our article on what other reports are perfect for report automation – https://www.e-tabs.com/newsevents/debunking-the-myth-automation-is-not-just-for-trackers/
Measure the Impact
Report automation isn’t just a tech initiative, it’s a business one. That is why it is important you measure the impact of report automation on your workflow. This will inform your team on how you can leverage report automation into different studies.
Track metrics such as:
- Time saved per deck
- Volume of reports automated
- Accuracy and consistency of outputs
- Stakeholder satisfaction
Here are a few examples of some our clients who have measured the results of implementing report automation:
Element Market Research were able to automate more than 1200 slides in a single customer evaluation study.
SKOPOS managed to save 80% on time otherwise spent on creating PowerPoint slides.
Kantar NA save over 17,000 working hours every year through scaling their application of E-Tabs Enterprise across many types of reports.
Final Thoughts: Don’t Just Automate – Elevate
PowerPoint/Google Slides report automation has saved researchers from countless hours on manually hand-posting report decks. Automation doesn’t mean giving up control, it means gaining back your time while keeping your design, branding, and storytelling exactly the way you want it. With E-Tabs Enterprise, your template becomes the engine of efficient, scalable, and visually polished reporting.
Got a large repetitive report? We love a challenge. Let us help you turn it into a robust, automated reporting solution that works just as beautifully as it looks!
