About the webinar
Producing recurring tracker reports across multiple markets is slow, repetitive work. The structure barely changes from wave to wave, but every version still has to be built, populated, checked and delivered. As reporting volumes grow, so does the effort needed to maintain them.
Most teams know automation could help. The challenge isn’t recognising the opportunity. It’s understanding what automation actually involves, where it delivers the most value, and how to make it work within an existing reporting process.
Toluna’s Data Visualisation team has been through that journey. Across several multi-market tracker studies, covering 104 reports and 5,518 slides, they cut production time by 87%.
Join Laura Pienkowski, Senior Efficiency Analyst at Toluna, and Benjamin Rietti, CEO of E-Tabs, as they share what Toluna learned from automating their trackers and answer your questions in a live Q&A.
What we’ll cover:
- How report automation works: templates, data sources and the mapping process, plus which projects are best suited to automation.
- What to work out before you start: the key questions to answer about your process, data and outputs.
- Toluna’s reporting, before and after: what production looked like manually, and what changed once trackers were automated.
- What automated output looks like: brand funnels, imagery grids, market-specific elements and sorted tables, built without manual entry.
- Live Q&A
Save your spot
Wednesday 7th October 2026
4.00pm BST
11.00am ET
Wednesday 7th October 2026
4.00pm BST
11.00am ET
Meet the Speakers
Laura Pienkowski, Senior Efficiency Analyst, Toluna
Laura has been with Toluna for over 33 years. Starting in the word processing department, she worked in several departments until she found her calling – helping co-workers do their work more efficiently. E-Tabs came into the company about 20 years ago and Laura was there to help lead the way with learning the program and helping the Data Visualization department create PowerPoint projects, delivering reports faster to clients.
Benjamin Rietti, CEO, E-Tabs
Benjamin is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 30 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren and has a passion for skiing.
About Toluna
Toluna is a global insights leader helping brands make smarter, faster business decisions through data-driven strategy, research expertise, the Toluna Start platform and a global panel of 79M+ consumers.
