NEWS, EVENTS, & CASE STUDIES
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Don’t Be a DRIP!
Data Rich, Insight Poor… Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ …
Finding The Time To Tell More Successful Stories
“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about th…
What Is Bespoke?
What is bespoke? Whilst reading a book about the differences between American and British English, I came across a discussion about the meaning of the word “bespoke”. Whilst it is used more in Britain t…
Should You Be Automating Reports?
To Automate Or Not To Automate? That Is The Question… In today’s fast-paced business landscape, time is of the essence. As organisations strive for increased productivity and efficiency, one area that oft…