Macro In Limbo
Macro In Limbo Report automation in market research can come in a number of different forms, with the use of macros being one of them. However there are a number of limitations that may not be always be considered. Having…
Every Solar Eclipse Left In Your Lifetime
A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to see an eclipse?…
Don’t Be a DRIP! (Data Rich, Insight Poor)
Don't be a DRIP (Data Rich, Insight Poor) Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ and integrate…
Finding The Time To Tell More Successful Stories
"Without data, you're just another person with an opinion" I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently, This quote really got me thinking about the whole topic of research and the ability to find a project’s…
