Every Solar Eclipse Left In Your Lifetime
A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to see an eclipse?…
Don’t Be a DRIP! (Data Rich, Insight Poor)
Don't be a DRIP (Data Rich, Insight Poor) Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ and integrate…
Finding The Time To Tell More Successful Stories
"Without data, you're just another person with an opinion" I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently, This quote really got me thinking about the whole topic of research and the ability to find a project’s…
What Is Bespoke?
What is bespoke? Whilst reading a book about the differences between American and British English, I came across a discussion about the meaning of the word “bespoke”. Whilst it is used more in Britain than America, both groups agree that…
