Making Your Research Agency Stand Out
The market research world is extremely cluttered Within the ESOMAR directory alone, there are 1,600 major research organizations listed and that doesn’t take into account the number of small research consultancies globally (the Independent Consultants Group has itself over 300 individual members). With so many agencies competing for new business and fine margins between them in […]
Finding The Time To Tell More Successful Stories
“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about the whole topic of research and the ability to find a project’s key insights. At the core of every research project is the need to find the […]
Should You Be Automating Reports?
To Automate Or Not To Automate? That Is The Question… In today’s fast-paced business landscape, time is of the essence. As organisations strive for increased productivity and efficiency, one area that often consumes valuable resources is report generation. While timely delivery of reports is crucial, it becomes meaningless if it contains inaccurate data. This is […]
