What is Data Democratization? Data democratization marks a fundamental shift from exclusive data control by analysts and IT teams to inclusive access across the whole organization. It empowers employees at all levels, regardless of technical expertise to access, understand, and use data in their decision-making. By enabling broader participation, a more collaborative and informed environment […]

We had the honour of meeting with SKOPOS to hear how they transformed their market research reporting. SKOPOS is a leading market research company based in Germany, dedicated to providing the foundation for future business strategies. Since 1995, they have combined data-driven insights with deep industry expertise to help businesses align their products and services […]

In a crowded market research landscape, only the bold thrive. Standing out from the crowd is essential if you want your company to succeed. Hence, a successful competitive strategy can make all the difference for your business. With the right approach, you can differentiate your services, draw in new clients, and build lasting relationships with […]

Gain first-hand insights from Melissa DeLuca, President, and Raleigh Sawyer, Senior Study Director at Irwin Broh Research, as they share their inspiring journey toward achieving maximum efficiency with E-Tabs report automation. Discover how they have transformed their reporting processes, delivering significant time savings, improved accuracy, and valuable lessons learned along the way. Irwin Broh and […]

Escalent is a leading research, data analytics and advisory firm that helps clients understand human and market behaviours to navigate disruption. We recently connected with Susan Collicott, Information Designer at Escalent, to explore how they have streamlined their reporting process and achieved faster turnaround times through report automation. Escalent’s Reporting Issues The Teams at Escalent […]

In this case study, we will explore how automated reporting reduced Directions Group’s analytical spend by over 30% and how they saved well over 50% on report creation on projects where they used E-Tabs Enterprise. Who are Directions Group? Directions Group is a leading business insights and analytics company with over 30 years of experience. They specialise in working […]

KANTAR is a global leader in data, insights, and consulting, providing a comprehensive range of services to businesses understand and act on market trends and consumer behaviour. Kantar MEA is the division of Kantar that focuses on the Middle East and Africa regions. In this case study, Leon Bodha, Business optimisation team director for the […]

In this article, we will explore Illuminas’ approach to successfully implement automation into their reporting processes. Illuminas are a full-service, research consultancy dedicated to delivering strategic marketing intelligence across B2B and consumer markets. Their focus is on helping each client address key business issues and inform critical business decisions by providing custom quantitative and qualitative […]

    WHO ARE BELLOMY? Founded in Winston-Salem in 1976, Bellomy is a tech-driven, full-service qualitative and quantitative consumer insights agency specialising in understanding markets, uncovering new opportunities and fueling momentum for brands.  THE ISSUE Bellomy recognised that the needs of their clients had changed over the years. As Bellomy Vice President, Research Operations, Carla […]

WHO ARE MATERIAL?? Material is a global strategy, insights, design, and technology partner to companies striving for true customer focus and ongoing relevance in a customer-led world. By leveraging science-based tools, Material inform and create business models and deploy measurement systems – to build transformational relationships between businesses and the people they serve. THE ISSUE […]