“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about the whole topic of research and the ability to find a project’s key insights. At the core of every research project is the need to find the […]
To Automate Or Not To Automate? That Is The Question… In today’s fast-paced business landscape, time is of the essence. As organisations strive for increased productivity and efficiency, one area that often consumes valuable resources is report generation. While timely delivery of reports is crucial, it becomes meaningless if it contains inaccurate data. This is […]
The Growing Importance of Automation in Market Research With technology developing faster than ever before, businesses are compelled to keep up with the latest innovations just to remain competitive. The Market Research industry is no exception. In today’s high-pressure marketplace, clients are demanding faster turnaround on projects and will not tolerate errors or late deliverables. […]