This month we’re chatting to Sanford Busse, Associate Director of Data Visualization. What does the Dashboard Service team do, and what’s your role within it? Sanford: The Dashboard Service team provides online dashboards that are bespoke and responsive to the needs of every market research project. Our service is a complete end to end solution, […]

This month we’re chatting with Russ Budden, Head of Consultancy at E-Tabs. Tell us a bit about E-Tabs’ Reporting Consultancy and what you do? Russ: First and foremost, we are here to help. We want to find out how your team operates – the types of reports and presentations you do, the building processes, the […]

It’s Reporting Season! With the end of the year rapidly approaching, the rush to get projects completed and sent to clients by year-end is here. The extra pressure in this period does bring with it resourcing challenges and can lead companies to consider outsourcing certain aspects of the market research process – with reporting being […]

This month we’re chatting with Jon Hackenbroch, Head of the Bureau Reporting Service, about insight reporting and automation. Firstly, tell us a bit about the Bureau Reporting Service and what it is you do? Jon: Bureau Reporting is a service where you can outsource your reporting needs. We are a team of advanced users of the E-Tabs Enterprise software, […]

“My client is demanding more Actionable Insights, but there are only 8 hours in the day!” Having attended a raft of market research conferences recently, many of the same topics were presented in papers (albeit in a different language perhaps!). However, every conference had several papers on the need to generate actionable insights. Clients are demanding […]

The market research world is extremely cluttered Within the ESOMAR directory alone, there are 1,600 major research organizations listed and that doesn’t take into account the number of small research consultancies globally (the Independent Consultants Group has itself over 300 individual members). With so many agencies competing for new business and fine margins between them in […]

Report automation in market research can come in a number of different forms, with the use of macros being one of them. However there are a number of limitations that may not be always be considered. Having spoken to many different prospects over the years, some already have some sort of report automation, primarily through […]

A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime! If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to see an eclipse? Perhaps you’re in Egypt – there’s one happening in Cairo in 2027 or Lagos in […]

Data Rich, Insight Poor… Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ and integrate itself more into an organisation. However, little is spoken about how that can be achieved, although one piece which […]

“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about the whole topic of research and the ability to find a project’s key insights. At the core of every research project is the need to find the […]

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