What Is Concept Testing?
Concept testing is a research method used to evaluate new ideas, such as products, ads, or messages. It works by gathering feedback from a target audience before launch. This helps identify which concepts resonate most and guides strategic decision-making.
Because multiple ideas are often tested rapidly, concept testing is a high-frequency process. This makes speed and consistency in reporting essential to deliver timely, actionable insights.
The Challenge: A Flexible System with a Reporting Bottleneck
One of our clients built an advanced concept testing system that allowed users to select from a range of standard questions when setting up a test. Their data tables software ensured that results were always generated in a consistent format, regardless of which questions were included.
However, they faced a major challenge: How to create PowerPoint reports that could adapt to this flexible model?
Since each test could include different questions, the reports needed to be equally dynamic. However, manually building PowerPoint slides for every variation would be time-consuming and inefficient. The client required an automatized solution to generate reports that would:
- Adapt to different test structures
- Maintain a consistent design and layout
- Be scalable for hundreds of report runs per year
The E-TABS Automation Solution
Our bureau team worked closely with the client to create a smart PowerPoint template that linked to the relevant survey questions.
Instead of building rigid reports, we designed flexible slide types that would dynamically populate based on the test structure. Through iterative testing across different scenarios, we refined the automation process to ensure it could handle all possible variations in the concept tests. Now, when the system generates data tables, the PowerPoint report follows seamlessly without the need of manual intervention!
But there was one more challenge…
From Bureau Service to Cloud Reporting:
Initially, the standard approach would have been to run reports through our E-Tabs Bureau Service, where reports are produced and delivered to clients. But given the high volume of tests being run, this method wouldn’t have been efficient.
To address this, we implemented E-Tabs Cloud Reporting to give the client full control over their report production.
- Now, all users need to do is upload their data and spec file to the cloud
- Within minutes, a fully formatted PowerPoint report is generated and emailed to them
- No delays, no bottlenecks, just instant, on-demand reporting
The Impact: A Faster, Smarter Reporting Workflow
The Impact: A Faster, Smarter Reporting Workflow!
By shifting to E-Tabs Cloud Reporting, our client achieved:
- Unlimited self-service reporting – Users can run reports as frequently as needed, with no waiting time.
- Instant updates – Any change to the template or automation is applied automatically for all users.
- No manual work – The cloud system handles everything, eliminating human error and inefficiency.
Now, their team spends zero time formatting slides and 100% of their time analyzing results and delivering insights!
Are We The Match For You?
If your team runs concept tests, tracking studies, or any type of flexible research, We can transform your reporting process. E-Tabs specialize in customizing reporting automation to fit unique workflows, ensuring that no matter how your data is structured, your reports are generated quickly, accurately, and at scale.
By leveraging our automation services such as Enterprise, you can eliminate the repetitive, manual tasks involved in report generation, allowing your team to focus on analysis and decision-making rather than data entry. We have the solution for any organisation looking to enhance productivity and deliver high-quality presentations with minimal effort!
If you’re looking to eliminate manual reporting work and free up time for what really matters, get in touch!