Who are Element54?
Element54 are a full-service market research and analytics agency based in Montreal, Canada, offering solutions like segmentation, concept testing, brand tracking, and shopper journey mapping. With over 1,050 projects completed and more than 2.1 million respondents reached, their mission is to help marketers build stronger brands through deep insights and strategic impact.
The Challenge
With a growing volume of complex projects involving multiple subgroups and tight timelines, the Element54 team faced increasing challenges with their reporting. Maryam Ahmed, Research Manager at Element 54, shared how manually populating reports was time-intensive and error-prone. “Report population used to take a week!” On top of this, follow-up changes from clients and data validation extended project timelines even further.
The SlideCraft Solution
Element54 realised to stay ahead of the curve, they had to find an automated reporting solution. After discovering E-Tabs SlideCraft, they quickly adopted it as their primary report population tool! SlideCraft has since then helped them create efficiencies across their workflow. “Report population can now be done in just 2 days with the help of E-Tabs.” Maryam added that, “SlideCraft changes and follow-ups from clients are now completed in half the time it used to take.” Highlighting the transformation in their company’s capabilities.
Maryam shared an example of E-Tabs automation in action. Element54 were faced with a time-intensive project, yet SlideCraft helped reduce the population time of a 10-slide U&A scorecard by 75%, and enabled a full Agile Study with 8 key subgroups to be completed and delivered within just 2 days!“
“Adopting SlideCraft as our go-to report population tool has streamlined our workflow, reducing report creation time by about 75%.”
Maryam Ahmed
Research Manager, Element54
Error Elimination With E-tabs
Maryam explained that data validation has significantly improved with SlideCraft. The team no longer wastes time going back and forth to check for accuracy or worry about errors. E-Tabs Automation ensures reliable, accurate output, giving them complete peace of mind!
“Automated slides from SlideCraft have cut down data validation time by 90%, eliminating the need for the extensive due diligence required by manual slides.”
SlideCraft: An Everyday Essential at Element54
Since adoption, “SlideCraft is now our go-to tool for ensuring accurate, fast, and efficient population of data-heavy slides across the company.” SlideCraft has been used in over 25 Element54 projects, becoming an essential part of their reporting process.
Support & Partnership
The onboarding and ongoing support from E-Tabs have played a critical role in Element54’s success in utilising SlideCraft. From hands-on training to rapid troubleshooting and continuous tool improvements, the E-Tabs team delivered a smooth and collaborative implementation ensuring all needs were met.
“Elie and his team provided multiple training sessions, provided swift support via email, and implemented solutions promptly.”
E-Tabs: Here to evolve with you
At E-Tabs, we are committed to constant evolvement, to deliver you exceptional services. To ensure our partners get the most out of our reporting solutions, we provide ongoing support, and offer in-depth training to make your reporting experience as easy as it can be.
“The team appreciated and implemented any user experience and research-related changes we identified to enhance the tool’s functionality.”
What is SlideCraft?
If you are reading this wondering what SlideCraft exactly is… here is the lowdown! SlideCraft is our report automation platform that allows Bulk-charting via the web! SlideCraft allows you to mass-produce chart decks using your own PowerPoint template slides. All you have to do is simply upload your data tables and within seconds you’ll receive your fully-populated, customised slides.
Watch the SlideCraft demo below:
Click here to find out more about SlideCraft
