My client is demanding more actionable insight, but there are only eight hours in the day!
Having attended a raft of market research conferences recently, many of the same topics were presented in papers (albeit… read more
Viz-Fest, the four-day online festival of insight and visual communications, returns this October and registration is now open. And best yet – it’s completely free to register and attend!
The festival will include presentations from… read more
The market research world is extremely cluttered.
Within the ESOMAR directory alone there are 1,600 major research organizations listed and that doesn’t take into account the number of small research consultancies globally (the Independent Consultants… read more
Viz-Fest is back for a third year running.
The four day online event of insight and visual communications returns this October and before registration goes live we are inviting you to present.
We are looking… read more
Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ and integrate itself more into… read more
“Without data, you’re just another person with an opinion.”
I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently,
This quote really got me thinking about the whole topic of… read more
Whilst reading a book about the differences between American and British English, I came across a discussion about the meaning of the word “bespoke”. Whilst it is used more in Britain than America, both groups… read more