Press Release - 2009

Automate'09 - The Success of The Automation Conference once again

E-Tabs, the acknowledged experts in report automation for Market Research, held their 10th and most exciting, client-led automation conference to date. Automate’09 evaluated a variety of reporting techniques, demonstrating both the benefits and challenges of developing businesses through automation as well as fine tuning key skills. Presentations delivered by several organizations including Millward Brown, Synovate and Carat incorporated their various experiences using automation for reporting through topics such as, 'Where to start', 'Keeping yourself hungry - using automation beyond the big projects' and 'The danger of all or nothing thinking in automation'.

The Keynote speech presented by Cindy Ruiz, Director of InVentive Advanced Insights was entitled 'The importance of ROI: Business beyond the downturn' and detailed the strategic importance of return on investment in today's economy.

Key points attendees took from the day include how, report automation saves time; InVentiv Advance Insights revealed they saved 50% of direct labour hours with report automation. Report automation saves money; Market Strategies International reported a net increase in project margin of 7% for the pilot project where they used E-Tabs, and that report automation improves results; Carat explained one reason E-Tabs works for them is because it eliminates data errors. And finally, Report Automation creates new business opportunities; InVentiv Advance Insights attributed their capacity to take on other revenue generating clients to E-Tabs report automation and Market Strategies International said E-Tabs enabled their project teams to focus more on value generating activities..

Automate'09 allowed research professionals to hear about report automation directly from peers. It provided an environment in which popular misconceptions could be challenged and debated, and allowed for attendees to share ideas and experiences on how to overcome the current difficulties of increasing project value and retaining margins.

For further information on report automation please visit www.e-tabs.com