Virtual Reality, Actual Pain
Just like the rest of the world market research is also getting excited about the possibilities of virtual reality.
From online focus groups and web interviews, to virtual shopping, there are a number of ways it can be applied. However as the video below shows, the virtual world can be a dangerous world. Could we reach the day where a VR respondent casually strolls down a virtual supermarket aisle and over the real balcony edge? We certainly hope not. But let the below be a word of warning to all out there in the virtual world.
The video can be viewed here.