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Automated Reporting: Five Benefits For Your Market Research Firm

In our fast paced world, there never seems to be enough time to get everything done before the workday ends. Market Research firms suffer from this time crunch more acutely than most other industries.

Your clients, whose business strategies and marketing decisions rely on the data generated by your firm, seem to demand increasingly faster turnaround times on reports and projects.

This is where chart automation and automated reporting software come in. These marketing tools are becoming increasingly more essential to the market research industry and they have the potential to become a huge contributor to the success of your company.

Here are five benefits that report automation can bring to your MR firm:

1. Reduce time-consuming, manual tasks

No matter how skilled your employees, it takes a great deal of time and patience to enter data and run reports. This time can most certainly be used more effectively within your organization while the chart automation software enables you to complete such tasks as updating your reports by wave, region or brand in a matter of seconds. Trading-Strategy-Accuracy-Rates-300x256

2. Improve Accuracy 

Report automation eliminates repetitive and error-prone tasks such as manual data entry ensuring pinpoint data accuracy, saving time both in running and checking reports.

3. Add creativity and analysis

MR Firms often have no spare time or staff available for flexibility, creativity or to add insight to projects. Users of report automation software have utilized the time they saved with chart automation to add extra details, analysis and insights to their projects.

4. Manage heavy workloads and bring more business time

Unpredictable workloads make it difficult to manage busy reporting periods efficiently. Additionally, report turnaround is not always as fast as your clients would like. With automated charting, the money and time you save can allow you to not just keep your existing clients satisfied, but to also take on more business without adding more resources.

profit increase5. Increase profit margins.

The right market research tools simplify your workload and allow you to expand your services. Companies that use report automation software have proven time and again that technology can be leveraged to increase profit margins and improve efficiencies. By automating your reporting, you are choosing to provide your clients with fast, accurate, visually arresting reports in a fraction of the time. And we all know that there is no downside to satisfied customers.

Making the switch from manual data entry and chart generation to automated reporting is a win-win proposition. You win by saving both valuable time and money, and your clients win by receiving accurate, well-presented reports in double-quick time.

Read about our report automation software or our automated reporting service.